Monday, May 19, 2014

Ad Analysis Example

Here's a nice example.

While the vocabulary (diction and tone) is not "academic" or professional, the essay does make an argument:

"This new campaign from Ketel One doesn't, on its face, make any reference to the economic downturn. But I'd argue it's an effective and fully internalized response to the crisis. It seems to signal the next, more evolved step in recession marketing."

The article itself, fails to address many of the skills that this essay assignment asks you to develop, but the article does give a nice example of an innovative, original thesis. 

2 comments:

Unknown said...

For what I understand the thesis does not really answer why the writer is making that statement but instead, swings it to agreeing that even though the ad is not directly linked to the recession it's still effective in a subliminal way to the audience. Interesting!

Jose Aparicio said...

Yes, Carlo-- As I said, the article is not academic. Most articles are written for a 6th grade reading level, so the assertions the article makes are simple; however, the argument does present an interesting and original angle.